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E.g.: if a user’s goal is to buy a product, then the business goal needs to be making that purchase a useful, usable and delightful action.
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The first thing a UX designer thinks about is how to align the goals of the user with the goals of the business. We experience these benefits when the goals of UX design are met. We use UX design because of the benefits (outlined above) that it generates-happy customers and increased sales.
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It aims to attract people to a site they are interested in then, once they are there, to make their journey from the homepage to purchasing the product as easy and fun as possible. In the simplest terms, UX design is about making the user’s experience with the product the best it can be.
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“A person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.” ( ISO 9241-210:2010, subsection 2.15) The official definition of User Experience (UX) is: Introduction To User Experience (UX) Design 1.
![flow the psychology of optimal experience audiobook torrent flow the psychology of optimal experience audiobook torrent](https://i.ytimg.com/vi/sif83Pa4eVw/hqdefault.jpg)
In this article, we’re going to focus on the process of UX design. Nor are we going to discuss how you can become a UX designer from scratch in as little as five months. If you’re interested in that, you can read all about Don Norman and life BDN (before Don Norman) in one of our earlier articles.
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This article doesn’t delve deep into the origins of UX design. So, before your attention gets diverted by a needy social notification (an example of what we might call dark UX, or dark patterns, by the way), let’s talk about what this article is about-and what it’s not about. A part of me envies you there’s so much to discover! Indeed, the very fact that you’re here, reading this article, suggests that you’re at the very beginning of your journey into UX design. I’m often met by bemusement when I say I spend much of my waking life writing and talking about UX.
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The term User Experience (UX) Design has been around since the 1990s, when the father of the field, cognitive psychologist and designer Don Norman, coined the term.Įven though the field has been around longer than most professional footballers, it’s still not a household name.